Global PR Trends Summit održat će se 27. i 28. veljače 2014. u turskom Istanbulu. Na događanju će neki od najcjenjenijih komunikacijskih stručnjaka prikazati prezentacije o najvažnijim temama u PR industriji.
The Global PR Trends Summit nudi dva business “doručka” s temama reputacijskog menadžmenta i korporativne društvene odgovornosti, popodnevnu “čajanku” s bivšim PR-ovcem britanske kraljevske obitelji, dvije ekskluzivne “večere” za umrežavanje te revolucionarne prezentacije i diskusije sljedećih sudionika:
- Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca
- Marc Langendorf, Head of Strategic Planning Department of Corporate Communications, Siemens AG
- Wendy Gold, Director, Corporate Communications, GE Energy
- Tomas Jenssen, Director Corporate Communications MENA, Microsoft
- Richard Stephenson, Corporate Affairs Director, AXA
- Andrew Widger, Director Media Relations, Pfizer
- Robin Hamman, Managing Director, Dachis Group
- Piers Schreiber, Director, Corporate Communications, Jumeirah Group
- John Neilson, Director Corporate Communications, Lockheed Martin
- Milorad Ajder, Head, Ipsos MORI Reputation Center
- Thierry Nicolett, Senior Vice President Public Relations, Schneider Electric
- Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator, BP America, Royal Dutch Shell, Lehman Brothers and HSBC
- Donald Steel, Former Chief Communications Advisor, BBC
- Judith Magyar, Communications Director, SAP
- Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author, Shadows Of A Princess
- Colleen Harris, Former Press Secretary, Princes Charles, William And Harry And Official Spokesperson, William And Kate’s Royal Wedding
Svjetski značajno događanje o PR trendovima uključit će i interaktivne panel-diskusije na sljedeće teme:
- Looking Beyond Crisis Communications: Learning From The Past And Preparing For The Future
- Maximising The Value Of Reputation: Bringing The Voices Of Stakeholders And Understanding The Implications Of What They Have To Say On Business Performance
- Crisis Communications Simulation Session: Crisis In A Social Media World
- The Changing Face Of CSR: What Are The New Rules For Sustainable Businesses
- From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry
- The Power Of Partnerships In PR
- Implementing The Latest Digital Trends In Your PR Campaigns
- Integrated Communications – Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alignment
- Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
